ADVERTISE ON HDO
On the Web since January 1997, our site - Heart Disease Online - is widely known on the Internet as the place to obtain high quality, easy-to-understand information on Heart Disease and its treatment and prevention.
As an extremely valuable resource for heart disease information and support, Heart Disease Online (HDO) reaches an audience that, in concert, spends a good 21% of the annual $1.4 billion healthcare expenditure - and that's in the United States alone !
Make sure you get the mindshare your company needs in this increasingly competitive market. Heart Disease Online offers you a number of ways to reach this valuable audience
Content Sponsorships
Sponsor a theme (e.g. Congenital Heart Disease, Heart Surgery, Preventing Heart Disease) which appeals to your target audience ! Content sponsors enjoy exclusive branding on the pages of the content they sponsor -- YOU call the shots !
Click here to be a sponsor of HDO
Website Banners
Banner space on our website is available to advertisers through Burst Media. To contact Burst!, you can visit their website or send email to Ms.Marcia Coffin at mcoffin@burstmedia.com
Text Banners
Spotlight ads showcase your offering in our mailings and articles, on the web and on email newsletters.
S P O T L I G H T
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Just a Dream Anymore!
<http://www.radiantdiet.com/slim/1246>
Reaching the weight you've always tried for is not just a dream
anymore with this new program. Discover why this will be
YOUR LAST DIET !
"...after years of suffering, I'm waking up
feeling good, motivated, silly, happy. "
Click here to advertise on HDO
Should You Advertise In HDO ?
If you provide or market products and services that
- benefit heart disease patients and their families, or...
- help prevent or reverse heart disease
you owe it to yourself to advertise on Heart Disease Online.
Frankly, people get a better response rate advertising in the email newsletters of HDO, as compared to the web site - unless you are SPONSORING an entire section, or the whole site.
Subscribers have self-qualified themselves by filling out some personal information at the time of requesting the newsletters, which makes them more responsive to your advertising. In addition to their email address, we know their name, age, company, occupation, geographic location and education level. Our subscribers trust us not to misuse that information, and we will not.
Click here to advertise on HDO
SPECIAL OFFER
If you're reading this, you're clearly interested in advertising on HDO. If you email SecretDeal@drmani.com now for the rate card and commit to advertising in any one of Dr.Mani's email newsletters within 24 hours of receiving that rate card, I'll give you a one-time 10% discount. Make sure to mention this offer when you ask for the rate card.
What kind of products and services are advertised on HDO ?
Here are a few examples:
- Weight loss programs and products to help control obesity
- Therapies and drugs to help quit smoking
- Product information about newer anti-cholesterol medicines
- Nutritional supplements and health-foods
- Exercise and fitness coaching courses
- Health and life insurance packages
- Incentives to visit health resorts and spas
- Brand awareness ads so the advertiser's name is top of mind to this audience
- Subscriber acquisition ads that offer free trial subscriptions to magazines, websites and
newsletters
- Website design and programming
- Site hosting and bandwidth
- Health portals and content websites
- Financial services that cater to the elderly near-retirement demographic
- Cardiovascular healthcare corporations that market products like pacemakers and heart
valves
Click here to advertise on HDO
Top Ten Tips for Advertising in HDO
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1. Be a sponsor. Or if you'd rather test the water first by running an ad, Advertise in the email newsletters. It's better targeted since subscribers have filled out demographic information. This makes them a more qualified prospect for you than someone who stumbled onto the website from a search engine.
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2. Put a very attractive offer in your ad that readers will respond to, which you can then track for effectiveness.
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3. Use attention-getting words at the beginning of the ad to lure readers into reading the rest of the ad. Good examples are: Free, Limited Offer, Special, First, Now, etc.
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4. Try not to use all the space up. Let the copy "breathe" a little. It's more apt to get read.
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5. Buy a few months of advertising and change the copy/offer each month in order to compare results and increase effectiveness.
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6. Give people an unbelievably good reason to visit your site or trade booth. Simply saying you're the best means less in these days of a skeptical consumer.
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7. Offer as many ways for the reader to respond as possible: Phone, Fax, Email, Website - maybe even a personalized Carrier Pigeon !
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8. Keep your URL short so as to not take up too much valuable space in the ad. Make that URL a memorable one.
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9. Keep the hyperbole down. Better for you to give them impressive facts about you which helps build your case.
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10. Write the ad so even you would read it if you came across it for the first time. Be sure to ask for our feedback prior to running your ad.
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Click here to advertise on HDO
KEEP IN TOUCH
If you'd like to be informed of special offers or available unfilled ad space periodically - normally once a month - please join our Sponsors Monthly mailing list. Enter the following information and click on the JOIN LIST button below.
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