BE A SPONSOR
Heart Disease Online (HDO) reaches an audience that, in concert, spends a good 21% of the annual $2.4 billion healthcare expenditure - and that's in the United States alone ! Make sure you get the mindshare your company needs in this increasingly competitive market.
Heart Disease Online allows you to reach this valuable audience through Content Sponsorships.
Sponsor a theme (e.g. Congenital Heart Disease, Heart Surgery, Preventing Heart Disease) which appeals to your target audience ! As a content sponsor, you enjoy
- exclusive branding on the pages of the content you sponsor -- YOU call the shots !
- top ad-slot on one issue of Dr.Mani's The Heart Beat Healthzine, a monthly email newsletter with a subscriber base of over 2000
- 10% discounts on all future advertising you order on HDO
ADVERTISE ON HDO
If you provide or market products and services that
- benefit heart disease patients and their families, or...
- help prevent or reverse heart disease
you owe it to yourself to advertise on Heart Disease Online. Frankly, next to sponsorships, people get the best response rate advertising in the email newsletters of HDO, as opposed to the web site.
WHO READS OUR NEWSLETTERS ?
Most online publications simply have a pile of email addresses for a subscriber list. We know exactly who reads HDO, because people who subscribe must fill out a form and answer questions concerning their personal preferences. These people are most often heart disease patients or their
family members. In fact, the HDO ezine database reads like a directory of patients having various heart conditions. Here are some demographic data on our subscribers:
| COUNTRY
|
| U.S.A. |
70% |
| Canada |
6% |
| United Kingdom |
4% |
| Rest (23 countries) |
18% |
|
| AGE |
| Below 18 years |
1% |
| 18 to 29 years |
12% |
| 30 to 39 years |
20% |
| 40 to 49 years |
25% |
| 50 to 59 years |
29% |
| 60 years and above |
12% |
|
| EDUCATION |
| Middle and High School |
16% |
| College |
31% |
| Bachelor's Degree |
20% |
| Graduate |
30% |
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The HDO newsletters are read by subscribers in 23 different countries. Some of them are in senior management or executive positions, others are consultants, journalists, students, salespersons and professionals.
In addition, HDO ezines are also read by buyers/planners, managers, marketers and execs at HMOs, healthcare corporations, ad agencies, insurance companies, research organizations, consultancy and accounting firms. Publishers, editors, and journalists from major publications are
also represented.
TESTIMONIALS FROM SUBSCRIBERS AND REVIEWERS
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Dr.Mani,
Keep up your good work, we need more good people like you in this world. I enjoy reading the newsletter - you are keeping lots of us out here informed and we do appreciate your hard work. Thank you from California......
Jo-Anne Wilson, CA.
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Dear Dr.Mani:
I have been receiving your heart newletter since it began.It is a great resource for information. In
the shadow of AIDS the public often forgets that the number one killer here in the USA is still heart
disease !
Chuck Hooker
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Congratulations! Your site has been rated "Great!" and awarded 3 stars in my 2/3/99 syndicated newspaper column "Surfing the Net with Kids".
Barbara J. Feldman
http://www.surfnetkids.com
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Dr Sivasubramanian
Your excellent Heart Disease site has been awarded the Hardin MD Clean Bill of Health Award - Congratulations
Eric Rumsey
Hardin Library for the Health Sciences
University of Iowa, Iowa City IA 52242
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Dr. Sivasubramanian has compiled resources for people who want to know more about heart disease - whether to be able to prevent it or to treat it. You are invited to subscribe to Dr.Mani's Heart Healthzine to get regular updates to keep you and your family healthy.
YOUR WEBSCOUT - November 1998, Issue 55
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IN THE NEWS - HDO PRESS RELEASES
Heart Disease Online has been in the news too. Here are some press releases about the site and its products.
KEEP IN TOUCH
If you'd like to be informed of special offers or available unfilled ad space periodically - normally once a month - please join our Sponsors Monthly mailing list. Enter the following information and click on SUBSCRIBE.
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